If you want to be quoted or featured in the news, write articles or blogs demonstrating your expertise or write the story yourself first. This is how I got invited to talk about cryptocurrencies investing on ICO Investor TV and dividend investing on the Invest Like a Boss podcast.
Reporters want to know what you have to say and whether it's worthwhile to even call you. Otherwise, it's a crapshoot for them. Plus they're likely to pull quotes from your blog or article when doing a story because it's super convenient for them.
I get emails every day from PR people saying that their clients can talk about this, that and the other thing. I always ask to see if they've written anything to understand their position and see what I can ask them.
Otherwise, I never accept interview requests from PR people anymore for fear that their client will mentally masturbate into the phone. Unfortunately, I am a writer, not a wizard.
I can't conjure up a story out of a bunch of smoke that was blown up my ass.