By James Kaufman Cannabis Associates Network
Effective content writing and SEO for your cannabis website can be extra challenging. The competition for web traffic is fierce in the cannabis space.
To help myself and others better understand content and SEO, I created a simple analogy using boats, which explains my choice of the photos used here in this article.
In writing this, I am aware that any and every theory on Search Engine Optimization is subject to attack. Many out there, including some in the cannabis industry, make good money by keeping SEO complicated, confusing, expensive and mysterious. Let me try to ‘pull the curtain’ back a bit on those lovable little wizards.
In the picture above there are two boats laying on the bottom of a dry lake bed. The blue and yellow boat that looks like it could float, is your website. The other boat laying on its side in disrepair is your competitor’s.
You, however, did it right. You took the time and spent the money and built a seaworthy craft (website) and now you are just waiting for a flood to raise your boat up, so you can sail it to profitable ports. But you wait and wait and wait for rain and it’s doesn’t come.
In this analogy, the water that fills ‘your’ lake that allows your boat to float and sail, is called content. Content comes in the form of blogs, press releases, news, articles and business pages. The content you need to raise your boat can’t be just any cannabis content. It must be original content. The search engines are smart, they know if your content is plagiarized from someone else and this won’t help to fill your lake.
The water that you use to raise and sail your boat cannot be from someone else’s lake. Let me explain.
Just as your blogs, press releases, news, articles and business pages won’t raise your competitor’s boat, their content won’t raise yours. So then, how do you beat your competitor?
One way is to have more original content in the search results of those searching for what you have to offer. To put it simply, if they have 60 blogs posts, then you have 600 blogs posts. If they bring a paring knife to the fight, you bring a sharp, stainless steel machete. A little dramatic but you get the point which is, learn how to write original blog posts.
What does ‘raising’ your boat, or cannabis website, really mean?
Back to the literal. You want to raise your cannabis website’s page rank and you want to raise it higher than all your competitors. Think of how incredible it would be if when someone typed the word ‘cannabis’ into the Google search bar, your website, or mine for that matter, appeared first. Let that sink in for a minute.
Now back to the analogy. Ok, you have filled your lake with content. Now you want your cannabis boat to be fast and nimble and consistently finishing (in search results) higher than your competitors. You want your cannabis boat to have the highest search engine ranking possible. You can do this by optimizing your cannabis content.
How do you make your cannabis website perform like this beautiful red speedboat? With an inexpensive, easy to understand book.
For $25.06, you can buy a book that will teach you everything thing you need to know to make your cannabis website finish stronger and potentially win the cannabis search engine results race.
I am asked several times a day by members of the Cannabis Associates Network about blogging. They ask me how to blog and what to write about and how long a blog or article should be. This book will teach you everything you need to know about blogging and creating winning content. It will even teach you how to use simple HTML coding tricks to make your blog or article look amazing and make your cannabis boat, err website, roar to victory!
I am being 100% honest when I tell you that we, at the Cannabis Associates Network rely on this book to create everything from group pages to business pages to blogs and articles. This book is our content and SEO bible, reference manual and guide.
This book will also teach you how to build an effective sales and traffic funnel. Oh, you want to know how to build one of those, trust me.
I am sharing this book with you because I want you to be successful and dare to share your cannabis voice, your knowledge, your business or your story with us in the form of a blog or an article. You can even use this book when you create your business page; we did. You will be amazed when you find out what you are capable of after reading this book. This is the best advice I can give anyone. For obvious reasons, I couldn't reach out to thousands of members individually, so I decided to blog about it.
Click here to check out this $25.06 miracle of a book. Buy it now. Don’t procrastinate. This book could be the best investment you ever make in your cannabis website’s success and ultimately, your cannabis industry success. Look around the Cannabis Associates Network website, we use techniques from this book everywhere.
ABOUT THE AUTHOR
James Kaufman is the Founder and Editor of the Cannabis Associates Network. He earned a Degree in Journalism from the University of Colorado, Boulder. He is a start-up junkie and has built and helped build several successful enterprises.