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Our client, a multi-million dollar diversified cannabis investment company, seeks a uniquely talented Managing Director of Marketing to personally drive customer acquisition/retention, partnerships, PR, and branding/brand strategy for its portfolio companies, focusing initially on “moving the needle” within one of the company’s B2C e-commerce holdings, though ultimately contributing to upstream and downstream efforts across the entire universe of the company’s B2C and B2B investments as well as the company itself, up to and possibly including IR.
While our client has marketing assets to deploy and the Managing Director will be able to operate with robust financial resources, the company expects clear business cases to be made. As a result, anything that can be justified is on the table, but a large discretionary budget will not be immediately available until such time as the Managing Director demonstrates successful campaigns that drive consumers from exposure through conversion across all channels and from all sources.
The opportunity is only limited by the Managing Director’s ability to effect change, but in many ways can be considered comparable to a startup – so the Managing Director should be just as comfortable with creating marketing campaigns and brand initiatives as they are with execution and analysis. However, the client has a very meritocratic approach to compensation, and a strong performer delivering outstanding results will reap attractive rewards based on clear, easy-to-understand, easy-to-measure criteria. Compensation includes cash & equity, benefits include health, dental & vision.
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